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              The Art and Science of Entertainment

              A NEW AGE OF STORYTELLING

              NVIDIA technologies have powered the most advanced, visually rich feature films ever created, from box office record-breakers to Academy Award winning productions. Advancements in pivotal technologies like deep learning, simulation, rendering, and virtual production continue to propel the future of storytelling, reinventing how content is created, delivered, and consumed.

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              RTX Product News

              RTX Server

              Powering the Future of Rendering

              NVIDIA RTX? Server harnesses the power of Quadro RTX? GPUs and
              NVIDIA? Quadro? Virtual Data Center Workstation software, so studios can create more visually stunning content faster than ever before.

              RTX Workstations
              Auto image courtesy of Epic Games and Porsche.

              Introducing NVIDIA Quadro RTX Powered Workstations

              NVIDIA Quadro RTX-powered desktop and mobile workstations deliver the intelligent performance studios need to create visually rich, award-winning content from anywhere. Benefit from the latest advancements in real-time ray tracing, 8K video, VR, and AI to streamline television production workflows and bring remarkable stories to life.

              M&E WEBINAR: THE FUTURE OF RENDERING

              Watch this webinar to hear from Cinesite, Autodesk and NVIDIA? on their work behind the scenes leading up to the release of NVIDIA Turing? Architecture and NVIDIA Quadro RTX?. Discover how these new technologies will impact VFX and feature animation workflow.

              MEDIA & ENTERTAINMENT WEBINARS

              AI for Media and Entertainment

              The Future of Rendering

              Watch this webinar replay to hear Cinesite Studios share how they foresee NVIDIA RTX impacting the future of their VFX and Feature Animation production pipeline.

              AI for Media and Entertainment

              AI for Media and Entertainment

              Join this webinar to learn how Digital Domain leverages NVIDIA technology to develop AI-based toolsets for applying deep learning to their content creation pipeline.

              Elastic Uses GPU Rendering with Octane for The Alienist Title Sequence

              Elastic Uses GPU Rendering with Octane for The Alienist Title Sequence

              Elastic uses GPU rendering with OTOY’s OctaneRender and Cinema 4D to produce iconic title sequences for shows such as True Detective, Game of Thrones, and The Alienist.

              INDUSTRY NEWS AND STORIES

              Storytelling to Story Living: Lucasfilm on the Future of Immersive Media

              Storytelling to Story Living: Lucasfilm on the Future of Immersive Media

              Vicki Dobbs Beck, Executive in Charge of ILMxLAB, shares how RTX enables artists to add reflections and soft shadows to create photoreal, immersive experiences like never before.

              Moves Like Jaguar: Carmaker’s Logo Springs to Life at LA, Paris, Shanghai Auto Shows

              Moves Like Jaguar: Carmaker’s Logo Springs to Life at LA, Paris, Shanghai Auto Shows

              Imagination, The Mill and wrnch use NVIDIA GPU-powered rendering and AI inferencing to create a digital jaguar that interacts with audiences.

              Streamlining Production and Training with NVIDIA QUADRO vDWS

              Streamlining Production and Training with NVIDIA QUADRO vDWS

              Animal Logic, one of the world's top visual effects and animation studios, used NVIDIA Quadro vDWS for their new Vancouver studio, instead of purchasing new $10,000 workstations.

              Moves Like Jaguar: Carmaker’s Logo Springs to Life at LA, Paris, Shanghai Auto Shows

              Moves Like Jaguar: Carmaker’s Logo Springs to Life at LA, Paris, Shanghai Auto Shows

              Imagination, The Mill and wrnch use NVIDIA GPU-powered rendering and AI inferencing to create a digital jaguar that interacts with audiences.

              Streamlining Production and Training with NVIDIA QUADRO vDWS

              Streamlining Production and Training with NVIDIA QUADRO vDWS

              Animal Logic, one of the world's top visual effects and animation studios, used NVIDIA Quadro vDWS for their new Vancouver studio, instead of purchasing new $10,000 workstations.

              Creating New Worlds with NVIDIA GPUs

              Creating New Worlds with NVIDIA GPUs

              Motion graphics artist Sabour Amirazodi uses Quadro RTX GPUs to create different environments. See how he renders massive scenes—from the sea to the sky—efficiently.

              Accelerating Lighting and LookDev with NVIDI Quadro RTX and Autodesk Arnold GPU

              Accelerating Lighting and LookDev with NVIDIA Quadro RTX and Autodesk Arnold GPU

              With real-time ray tracing on the GPU, Cinesite was able to achieve continuity of lighting across 26 shots while working on a single timeline.

              Artists Around the World Imagine the Future in Metropia 2042 Challenge

              Artists Around the World Imagine the Future in Metropia 2042 Challenge

              NVIDIA challenged artists to visualize Metropia 2042—a place and time in the near future where humanity has benefited from revolutions in AI, robotics, autonomous transport, augmented reality and environmental protections.

              NVIDIA RTX Powers Game-Changing Workflows at NAB

              NVIDIA RTX Powers Game-Changing Workflows at NAB

              At world’s biggest broadcast trade show, cinematic-quality visuals, faster than real-time 8K transcoding and AI insights immerse audiences in the heart of the story.

              NVIDIA Unveils Omniverse — Open, Interactive 3D Design Collaboration Platform for Multi-Tool Workflows

              NVIDIA Unveils Omniverse — Open, Interactive 3D Design Collaboration Platform for Multi-Tool Workflows

              NVIDIA Omniverse enables teams to interactively work together to create and render scenes using industry-standard 2D and 3D software.

              NVIDIA, Image Engine and Autodesk Showcase RTX Server Using Assets from Lost in Space

              NVIDIA, Image Engine and Autodesk Showcase RTX Server Using Assets from Lost in Space

              At GTC, experience faster content creation workflows and GPU-accelerated rendering with NVIDIA RTX Server and Quadro vDWS.

              Quadro Virtual Workstation Streams from NVIDIA RTX Server

              Quadro Virtual Workstation Streams from NVIDIA RTX Server

              New release of NVIDIA virtual workstation supports RTX Server to deliver the most efficient, comprehensive rendering solution for content creators.

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